AIRBUS

What is content microsegmentation? The vast majority of people treat their target audience like a gray mass without being aware of it. I want to reach people who like to run marathons. Do you think this segmentation is accurate enough? Let's see… You could also segment as follows . People who want to run a marathon to lose weight. Managers who want to improve their marathon brand. Marathon runners below 3 hours. Women who run marathons. Men and women who run a marathon for the first time. People who run a marathon abroad for tourism. You see it? An infinite variety hides within your gray mass. I have stopped here but I could have continued like this without problems for 5 more minutes. Microsegmentation therefore consists in defining your micro-audience and creating the appropriate content (posts, videos, courses, etc.) for each of them. How does content microsegmentation work? Once you have understood that your audience is not a gray mass but rather a colorful